Progressive insurance and Flo are unveiling a new ad campaign that reassures homeowners that all areas of their homes will be covered should natural disasters strike.

“We want to put homeowners’ minds at ease and let them know that even their kinkiest affairs will be covered under Progressives latest ‘master of your domain’ plan,” Flo announced in the new ad that will begin airing in Florida. “Now, every converted home office, master bedroom, and basement sex dungeons will be covered in the event of a natural disaster.”

Rolling out the new plan in the Sunshine State was a strategic move on Progressive’s part.

“As you know, the great state of Florida leads the nation in natural disasters as well as deviant sexual acts, so starting the program there seemed like a natural fit,” says Progressive head of consumer and bondage research, Greg Kittles.

In preparation, Progressive worked on a new slogan tailor-made for the new ad campaign that will roll out in the coming weeks.

“Like a bridge over troubled waters, we will ease your mind and lay you down and flog you unmercifully until you scream the safe word.”

All sex swings, slings, benches, cages, pillows, wedges, and gynecological equipment will be fully covered under the new program. Doms will also receive a 25% discount at signup. Subs will pay a 15% upcharge for being mommy’s whiny little bitch.